They were able to seamlessly deliver its direct-sold inventory through email - with just a single line of code in its template.Īs a result, email ads now account for 15% of the publisher’s total revenue. So, they started to run their on-site banner ads in their email newsletters as well. As a growing publication, they saw an opportunity to diversify their revenue mix and deliver greater value to their niche community of readers. Niche publisher drives 15% of revenueįrench Morning Media, the leading media outlet for French speakers in the U.S., runs weekly newsletters for over 120,000 subscribers. It can also be considered a native ad, since it matches the surrounding email design, including the color palette and font.ĭigging even deeper, let’s dive into some data-rich case studies from effective email advertising campaigns. This ad, sponsored by Winc, invites readers to receive 50% off their first order. Among this organic content is a call to action for donations and, you guessed it, an advertisement. Longform journalism curator,, sends weekly newsletters featuring its top five articles. When building your email marketing campaigns and strategies, consider these standout email advertising examples from publishers and advertisers who’ve done it right. The road to successful email advertising is paved with successful campaigns that you can learn from. Two-thirds of subscribers even say that trust is more important than the email content itself. Since people sign up to receive emails, publishers can also assure advertising partners that they’ve earned their readers’ trust and their email campaigns are reaching only the most relevant, interested consumers.Īs MarTech Series reported, the #1 reason subscribers open and read email newsletters is because they trust the publisher. After all, if you work hard to gather those email addresses and drive sign-ups, you deserve an opportunity to put that email list to work. Why is email advertising so effective? Because it reaches consumers on a direct, opt-in channel where they’re already eager to consume new content. Whereas ads placed within the email newsletter – either through direct-sold or programmatic channels – is a type of email advertising.Įmail advertising can be a valuable and engaging revenue stream for publishers, especially those trying to make up for lost advertising revenue on their websites. An email newsletter itself, for example, is often a type of email marketing. As a note, it’s not the same as email marketing, which is the process of creating and distributing organic email content to inform, educate, nurture or entertain readers. In this article, we’ll take a look at a few email advertising examples and what makes them so good.Įmail advertising is the process of creating and distributing promotional content via email newsletters. Still, that doesn’t mean you should go head-first – that’s not how it works. Unlike the web and other mediums, email advertising doesn’t suffer from the same ad fatigue levels. It also drives long-term value from the customer, as well as provides more interesting, dynamic, and relevant content that leads to higher engagement overall. What makes email advertising appealing to many publishers is the fact it doesn’t eat into existing revenue streams and actually supports core business activities. The numbers are there: email has a 4X higher median ROI than social media or paid search. As such, email advertising presents a fresh new path for publishers who deal with all sorts of challenges.įrom fighting to keep up with new ad formats and technology, to their reliance on social media to expand audience reach, publishers are now discovering email advertising as a viable solution. Looking back, email hasn’t usually been the top choice as far as advertising goes.
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